For franchised Subaru dealers
Websites for Subaru dealers in Australia
We build your new site with AI from the one you have, built to the conventions Subaru dealers follow. Your stock, pages, redirects and SEO come with you. Preview it privately before you decide.
Built on the platform Australian dealer groups and brands already run on.
Built for Subaru dealers
Subaru doesn't publish a public dealer website manual. So we studied Subaru's own Australian site and Australian Subaru dealer sites on four unrelated platforms. All of them run a white header with the Subaru badge and the dealer's name together. Your new site follows what they share.
Badge, rule, name
A white header with the Subaru badge, a fine vertical rule and your dealership's name, as Subaru dealers show it. The badge and name always stay together. Which side the badge sits on is up to you.
The badge, untouched
We use the badge Subaru serves. It is never redrawn, recoloured, cropped or separated from the SUBARU wordmark, and the full-colour version only sits on white. It never stands in for your dealership on its own, so your favicon and social profile stay yours.
Subaru-style type and buttons
Sentence-case headings at a medium weight, never all capitals and never the heaviest weights. Buttons are rounded pills.
Subaru blue for the things buyers tap
Subaru blue marks buttons, quick links, phone numbers, links and the utility strip. It is never washed over a photo.
The full range, electric models included
Your range shows all nine current nameplates, Solterra, Uncharted and Trailseeker included. Tiles and heroes use Subaru's own imagery of the current generation in place of yard photos with number plates.
Driveaway prices checked against Subaru practice
Your prices stay exactly as you wrote them. We point out any offer price missing a footnote marker linked to a disclaimer on the same page. Subaru words its own price as a Recommended Driveaway Price (RDP) based on a postcode. Dealers write Driveaway.
Every Subaru named the Subaru way
Subaru’s names have a few traps, from WRX to Trailseeker. Every page uses the exact names, and is checked for the common misspellings before you see it.
- WRX and BRZ in capitals. Never Wrx or Brz.
- Crosstrek is one word with a lower-case t. Never CrossTrek or Cross Trek.
- Trailseeker is one word.
- Forester Hybrid and Crosstrek Hybrid. Never Hybrid Forester, and no made-up product names.
- Subaru EyeSight with a capital S. Symmetrical AWD for the drivetrain.
- All-new on Forester, Outback, Trailseeker and Uncharted only while Subaru’s own site says so.
The Subaru range your site is built with
Current Australian range, checked October 2026.
- SUVs
- ForesterCrosstrekOutback
- Electric
- TrailseekerUnchartedSolterra
- Sedans & Hatchbacks
- Impreza
- Performance
- WRXBRZ
Forester and Crosstrek come in petrol and Hybrid. Your home page names every one of the nine.
What's on your new site
Your stock, moved across and kept up to date
Every car on your current site comes with you, with the free drive-away calculator you can switch on. Connect a source and nobody updates it by hand.
Your Subaru range, model by model
A page for each current Subaru model, named the way Subaru names it and linked from your home page.
Enquiry forms that reach your team
Test drive, finance and general enquiry forms, ready to use from day one.
A repayment calculator
Buyers see an estimate on your site, shown with a comparison rate and a clear warning.
An AI chatbot trained on your stock, free
Answers buyers from your live stock at any hour and passes real enquiries to your team. Free, with no end date. Fair-use caps apply.
SEO and redirects, set up for you
Page titles, structure and redirects are set up for you, so existing links and searches keep working.
What Subaru buyers near you search for
Buyers search by model, and more and more of them ask an AI assistant. Your new site has an answer for each.
“subaru forester hybrid drive away”
Your Forester page, with every Forester Hybrid in stock, and a drive-away price calculator buyers can use on the spot.
“subaru outback price”
An Outback page in your range, titled with the model’s exact name and linked from your home page.
“subaru crosstrek for sale near me”
Your Crosstrek stock on its own page, spelled the Subaru way, with your location set out so Google and AI assistants can read it.
“subaru dealer near me”
Your dealership’s name beside the Subaru badge, with your address, phone and email checked against your current site.
A strategy report comes with it
Your private preview arrives with a report on your dealership and your local Subaru market. It also notes where your prices and offers differ from Subaru practice, so you can fix them before you go live.
Who else sells Subaru near you
The dealers within reach selling Subaru, and how their websites and Google presence stack up against yours.
What buyers near you search for
The real searches a local buyer types into Google or asks an AI assistant, and who comes up first.
Your Google footprint
How search engines see your site today: page titles, speed, and whether Google and AI can read your stock and dealership details.
Plans for Subaru dealers
A single-rooftop Subaru dealer is on the Franchise plan. We set your plan from how many locations you have and whether you list new cars. See what every plan includes.
Independent
Lists no new cars
For used-car dealers and independents.
Get a quote
Priced by our team for your locations.
Franchise
Lists new cars, 1 to 2 locations
For dealers that sell new cars from one or two locations.
Get a quote
Priced by our team for your locations.
Group
3 or more locations
For dealer groups. Quoted by our team.
Get a quote
Priced by our team for your locations.
Still your dealership, not just another Subaru site
Subaru dealer sites differ in these, so yours keeps what you have now:
- Which side of your name the badge sits on
- Your name on one, two or three lines
- Your utility strip, its colour and what is in it
- Your navigation labels, order and depth
- Pill or softer-cornered buttons
- A sticky quick-link bar at the bottom of the screen
- Your own photos of the showroom, team, service and community
Subaru dealer website FAQ
Does my new site follow the way Subaru dealer sites look?
Yes, as far as they are known. Subaru doesn't publish a public dealer website manual, so we built our Subaru rules from Subaru's own site and Australian Subaru dealer sites: the white header with the badge, a fine rule and your name, sentence-case type, pill buttons, exact model names and Subaru's own model imagery. You check all of it in your private preview.
Can my site show Subaru national offers?
Yes. You choose which current national offers to feature. Your prices and offer text come across word for word, and we point out any offer price missing its footnote and disclaimer.
Will my Subaru stock come across?
Yes. Every car on your current site comes across, and petrol and Hybrid Foresters and Crosstreks each sit on their model’s page. Connect a source that keeps it up to date, and tell us which provider sends your stock.
Do I keep my Google rankings?
We set up redirects from your old pages to the new ones, your Forester, Outback and Crosstrek pages included, so existing links and searches keep working. Your current site stays live until you switch.
Is Vyro approved by Subaru?
No. Vyro is independent and is not affiliated with or endorsed by Subaru. We build to the conventions Subaru and its dealers use online, and the Subaru badge on your site is the one Subaru serves, used only on your own dealership site.
Does my site say Driveaway or RDP?
Your prices keep the wording on your current site. Subaru Australia calls its own price a Recommended Driveaway Price (RDP) and dealers write Driveaway. We never rewrite a price.
See your new Subaru dealer website
Type your dealership's name or website. Preview it privately.
Subaru is a trademark of its owner. Vyro is independent and not affiliated with or endorsed by Subaru.