For franchised Ford dealers
Websites for Ford dealers in Australia
We build your new site with AI from the one you have, built to the conventions Ford dealers follow. Your stock, pages, redirects and SEO come with you. Preview it privately before you decide.
Built on the platform Australian dealer groups and brands already run on.
Built for Ford dealers
Ford doesn't publish a public dealer website manual. So we studied Ford's own Australian site and Australian Ford dealer sites, including several on the dealer template many Ford dealers share. They all use a white header with the Ford oval at left and the dealer's name in Ford navy. Your new site follows what they share.
A white header with the Ford oval
The blue Ford oval sits at the left of a white header, with your dealership's name beside it in Ford navy. The oval only ever sits on white: never on a photo, a colour or a dark band.
The oval, untouched
We use the oval Ford serves. It is never redrawn, recoloured, outlined, cropped or turned into a new logo, and no other logo sits beside it in the header. It never stands in for your dealership on its own, so your favicon and social profile stay yours.
Ford blue in its place
Ford's blue is for buttons, links, focus rings and the active menu item. It never fills a card, a hero or a full-width band. Buttons are rounded pills with bold labels, and headings are never in a serif face.
Ford names, spelled right
Mustang Mach-E in full on first mention. F-150 and E-Transit always hyphenated. Ranger Raptor and Ranger Super Duty as their own nameplates. Grades like XLT, Sport, Wildtrak, Platinum and Tremor exactly as Ford publishes them.
The whole range, vans included
Your range shows every current Ford, from Ranger and Everest to Mustang Mach-E and the Transit vans. Tiles and heroes use Ford's own imagery of the current generation, never a yard photo with number plates or price stickers.
Offers checked against Ford practice
Your prices and offer text stay exactly as you wrote them. We point out any offer missing what Ford uses: an asterisk linked to terms on the same page, the model, grade and end date named, and national offer disclaimers word for word.
Every Ford named the Ford way
Ford’s range runs from utes to vans, with names that are easy to get wrong. Every page uses the exact names, and is checked for the common misspellings before you see it.
- Mustang Mach-E in full on first mention. Never Mach E or Mach-e.
- F-150 and E-Transit always hyphenated. Never F150 or E Transit.
- Ranger Raptor and Ranger Super Duty are separate nameplates.
- Ford and the model on first mention on a page, the short name after.
- Grade names exactly as Ford publishes them, never invented or shortened.
- Everest is not described with a 2.0L diesel for the current Australian model year.
The Ford range your site is built with
Current Australian range, checked October 2026.
- Utes
- RangerRanger RaptorRanger Super DutyF-150
- SUVs
- Everest
- Electrified
- Ranger Plug-In HybridMustang Mach-E
- Sports
- Mustang
- Vans
- Transit CustomTransitE-Transit
- People Movers
- Tourneo
A Ford range grid lists the full current range, Mustang Mach-E and the vans included.
What's on your new site
Your stock, moved across and kept up to date
Every car on your current site comes with you, with the free drive-away calculator you can switch on. Connect a source and nobody updates it by hand.
Your Ford range, model by model
A page for each current Ford model, named the way Ford names it and linked from your home page.
Enquiry forms that reach your team
Test drive, finance and general enquiry forms, ready to use from day one.
A repayment calculator
Buyers see an estimate on your site, shown with a comparison rate and a clear warning.
An AI chatbot trained on your stock, free
Answers buyers from your live stock at any hour and passes real enquiries to your team. Free, with no end date. Fair-use caps apply.
SEO and redirects, set up for you
Page titles, structure and redirects are set up for you, so existing links and searches keep working.
What Ford buyers near you search for
Buyers search by model, and more and more of them ask an AI assistant. Your new site has an answer for each.
“ford ranger drive away price”
Your Ranger page, with every Ranger in stock, and a drive-away price calculator buyers can use on the spot.
“ford ranger raptor for sale”
Ranger Raptor on its own page, as Ford treats it, with your Raptor stock listed there.
“ford everest price”
An Everest page in your range, titled with the model’s exact name and linked from your home page.
“ford transit custom near me”
Your vans have pages too, Transit Custom, Transit and E-Transit, with your location set out so Google and AI assistants can read it.
“ford dealer near me”
Your address and phones from your utility bar, checked against your current site, so the details Google and AI assistants show are right.
A strategy report comes with it
Your private preview arrives with a report on your dealership and your local Ford market. It also notes where your prices and offers differ from Ford practice, so you can fix them before you go live.
Who else sells Ford near you
The dealers within reach selling Ford, and how their websites and Google presence stack up against yours.
What buyers near you search for
The real searches a local buyer types into Google or asks an AI assistant, and who comes up first.
Your Google footprint
How search engines see your site today: page titles, speed, and whether Google and AI can read your stock and dealership details.
Plans for Ford dealers
A single-rooftop Ford dealer is on the Franchise plan. We set your plan from how many locations you have and whether you list new cars. See what every plan includes.
Independent
Lists no new cars
For used-car dealers and independents.
Get a quote
Priced by our team for your locations.
Franchise
Lists new cars, 1 to 2 locations
For dealers that sell new cars from one or two locations.
Get a quote
Priced by our team for your locations.
Group
3 or more locations
For dealer groups. Quoted by our team.
Get a quote
Priced by our team for your locations.
Still your dealership, not just another Ford site
Ford dealer sites differ in these, so yours keeps what you have now:
- Your utility bar: address, phones, ratings and social links
- Your navigation labels, order and depth
- None to three calls to action in the header
- Your own dealer wordmark, or your name set as live text
- Your own photos of the showroom, team, service and community
- Which current national offers you feature
Ford dealer website FAQ
Does my new site follow the way Ford dealer sites look?
Yes, as far as they are known. Ford doesn't publish a public dealer website manual, so we built our Ford rules from Ford's own site and Australian Ford dealer sites: the white header with the Ford oval and your name in Ford navy, Ford blue used only where Ford uses it, exact model names and Ford's own model imagery. You check all of it in your private preview.
Can my site show Ford national offers?
Yes. You choose which current national offers to feature. Your prices and offer text come across word for word, and we point out any offer missing its asterisk, terms, model, grade or end date.
Will my Ford stock come across?
Yes. Utes, SUVs and vans all come across from your current site, each on its model’s page, Ranger Raptor apart from Ranger. Connect a source that keeps it up to date, and tell us which provider sends your stock.
Do I keep my Google rankings?
We set up redirects from your old pages to the new ones, your Ranger, Everest and van pages included, so existing links and searches keep working. Your current site stays live until you switch.
Is Vyro approved by Ford?
No. Vyro is independent and is not affiliated with or endorsed by Ford. We build to the conventions Ford and its dealers use online, and the Ford oval on your site is the one Ford serves, used only on your own dealership site.
We use our own dealer wordmark. Can we keep it?
Yes. Some Ford dealers set their name as live text with Ford in bold. Others use a wordmark of their own. Either works beside the oval.
See your new Ford dealer website
Type your dealership's name or website. Preview it privately.
Ford is a trademark of its owner. Vyro is independent and not affiliated with or endorsed by Ford.