Unified digital retail for
multi-brand dealer groups
Years of acquisitions mean you're stuck with a Frankenstein tech stack — disconnected systems, agencies that don't deliver, invisible customer journeys. We integrate across the chaos and deliver unified digital retail in weeks, not years.
"Vyro are certainly best in class. Their solution-based thinking allowed us to provide a seamless omnichannel experience to our customers."
Alan Moore
Managing Director, Spirit Motor Group
We understand your challenges
You're responsible for bringing together a smorgasbord of disconnected systems and delivering a unified digital experience. It feels insurmountable. Most people think what you've been asked to do is impossible. We've been here before, and we know it's not.
Fragmented tech stack
Multiple platforms that don't talk to each other. Years of acquisitions mean disconnected systems.
Lost customer visibility
Joe buys an Audi, then a Volvo. You have no idea he's already your customer. Customer loyalty is invisible.
Complex ownership structures
You import some brands, own some dealerships, market for others. Managing this web is a nightmare.
Agencies that don't deliver
Years spent with multiple agencies that promise the world and deliver months late. Or not at all.
How Vyro solves it
We're flexible. We integrate. We deliver fast. And we don't let you down.
Integrate everything
Keep your existing DMS, CRM, and legacy systems. We integrate with what you have. No need to blow everything up to make serious impact.
Track customers across brands
See the full customer journey. Joe bought Audi, now he's looking at Volvo? You'll know, and you can act on it.
One platform, all your brands
Manage all your brands from a single interface. Deploy one template across all, or customize per brand. Your choice.
Deliver in weeks, not years
We understand your vision, execute piece by piece. Turn modules on progressively. Pivot as your needs change.
Complex ownership?
We handle it
Take Giltrap Group, one of New Zealand's largest automotive groups. Vyro powers digital retail across virtually all of their brands — from their dealer-group retail footprint to Polestar New Zealand.
That includes NordEast, the group's distribution arm, which imports Geely, Zeekr and Farizon into New Zealand. Whether Giltrap owns the dealership or markets for one, we navigate the web — showing only the vehicles each site is allowed to sell, respecting years of legal negotiations, all from one platform.
- Manage brands you import and brands you don't
- Handle dealerships you own and ones you market for
- One platform for your group site and brand-specific sites
- Respect complex retail footprint agreements
Example Structure
Giltrap Group
Main retail website
• Shared inventory across all brands
• Single view of the customer
• Centralized access control
Polestar NZ
• 3 Giltrap-owned dealerships
• 4 competitor-owned dealerships
• All managed from one platform
NordEast (distribution arm)
• Imports Geely, Zeekr & Farizon into NZ
• Distributor and dealer retail, one platform
Other brands
15+ additional brands managed
Start strategically,
expand progressively
We don't need to understand the whole picture on day one. We get your vision, then execute piece by piece in a strategic way.
Week 1-2
Inventory integration for your top 3 brands, plus finance calculators. Get wins fast.
Month 2-3
Connect online finance applications. Turn on CRM for lead management.
Ongoing
Roll out to remaining brands. Add modules as you're ready. Pivot as needs change.
Ready to untangle the chaos?
Let's talk about your specific challenges. We've solved this before.