For dealer groups

One platform for every brand and rooftop in your group

Run digital retail for every franchise from one place, on top of the DMS you already run. Follow each customer across brands.

Book a demoSee how it works

Giltrap Group runs its brands on Vyro, including Polestar New Zealand.

What you're dealing with

Years of acquisitions leave most multi-brand dealer groups with a different setup at every rooftop. Bringing that together into one customer experience is the job.

  • Systems from every acquisition

    Each acquisition brought its own website, DMS and agency. They were never built to talk to each other, and your team carries the gaps.

  • Customers you cannot see across brands

    Joe buys an Audi, then looks at a Volvo at another rooftop. Nothing tells the second team he is already your customer.

  • Ownership that is hard to map

    You own some dealerships, import some brands and market for others. Each agreement sets what can be sold where.

What Vyro does for you

Dealer group software for multi-brand groups

Vyro unifies digital retail for multi-brand dealer groups, integrating with your existing DMS to track customers across brands and add new brands without a new stack.

One platform, all your brands

Manage all your brands from a single interface. Deploy one template across all of them, or customise per brand. Your choice.

Digital retail

Track customers across brands

See the full customer journey across every brand and rooftop. Joe bought an Audi and now he is looking at a Volvo? You will know, and you can act on it.

CRM

Stock shared the right way

Shared inventory across the group, with each site showing only the vehicles it is allowed to sell under its franchise agreements.

Inventory

AI chat on every site

AI chat on each brand and rooftop site, answering customer questions from your live stock.

AI chat

Works with what you already run

Keep your existing DMS, CRM and legacy systems. Vyro integrates with what you have. You do not need to replace everything to make a real difference.

Vyro is a neutral coordination layer: one platform that connects your systems and runs your brands, without owning a competing one. Unlike aggregators that own your website, your leads and your customer data, your customers and lead flow stay under your control.

  • DMS-agnostic and integration-first
  • No rip-and-replace
  • Data residency in Australia, Germany or the US
  • SOC 2 compliant and GDPR aligned
  • 99.99% uptime

Built in Australia and New Zealand, with brands launched across APAC, the Middle East and Europe. See integrations · Trust and security

Giltrap Group

Complex ownership, one platform

Giltrap Group is one of New Zealand’s largest automotive groups. Vyro powers digital retail across virtually all of their brands, from their dealer-group retail footprint to Polestar New Zealand.

Polestar New Zealand sells through dealerships Giltrap owns and dealerships owned by other groups. Whether Giltrap owns the dealership or markets for one, each site shows only the vehicles it is allowed to sell, all from one platform.

  • Manage brands you import and brands you do not
  • Handle dealerships you own and ones you market for
  • One platform for your group site and brand-specific sites
  • Respect retail footprint agreements
“The Vyro platform helps us provide our customers with a premium and seamless buying experience, whether they start their journey online or visit one of our Polestar Spaces. The impact on our business has been outstanding — our team and customers love using it, and we've seen significant improvement in our customer engagement and conversions.”
Bruce FowlerBrand Manager, Polestar New Zealand

How you start

You do not need the whole picture on day one. We agree the vision with you, then deliver it piece by piece.

  1. Start with one module

    Inventory integration and finance calculators for your top brands. A visible win before anything bigger changes.

  2. Connect the buying journey

    Turn on online finance applications and CRM for lead management, so every enquiry lands in one place.

  3. Roll out across the group

    Bring on the remaining brands and add modules as you are ready. Change direction when your needs change.

Dealer group questions

What is dealer group software?

Dealer group software runs digital retail across every brand and rooftop a group owns: websites, stock, configurators, finance, drive-away pricing, CRM and AI chat. Vyro does this from one platform for multi-brand dealer groups, on top of the DMS each dealership already runs.

Do we have to replace our DMS to use Vyro?

No. Vyro is integration-first and DMS-agnostic. Keep your existing DMS, CRM and legacy systems. Vyro reads stock, pricing and customer data from them and writes leads and orders back, so there is no rip-and-replace.

Can each brand keep its own website and look?

Yes. You can run a group site and brand-specific sites from the same platform. Deploy one template across every brand, or customise each one to meet the manufacturer’s brand standards.

How does Vyro follow a customer across brands and rooftops?

Vyro gives the group a single view of the customer across every brand and rooftop site. When a customer who bought from one of your brands starts looking at another, your team can see it and act on it.

Can each site show only the stock it is allowed to sell?

Yes. Vyro handles brands you import and brands you do not, and dealerships you own and ones you market for. Each site shows only the vehicles it is allowed to sell, so retail footprint agreements are respected.

Who owns the leads and customer data?

You do. Vyro is a neutral platform that runs your brands and does not own a competing one. Your website, leads and customer data stay under your control, with data residency in Australia, Germany or the US. Vyro is SOC 2 compliant and GDPR aligned.

Do we have to roll out every brand at once?

No. Most groups start with one module for a few brands, such as inventory and finance calculators, then add online finance applications, CRM and the remaining brands when they are ready.

Explore more

See your group on one platform

Tell us which brands and rooftops you run. We will show you how they fit together on Vyro.

Book a demo