Launch a new car brand — or move to agency —
without rebuilding your stack.
Vyro is integration-first commerce infrastructure for OEMs and importers. OEM-set pricing enforced centrally, one source of truth for every order, brand-neutral by design — and live in weeks, on top of the systems your network already runs.
For new-brand launches and agency-model shifts across APAC, the Middle East and Europe.
Two shifts, one requirement:
OEM-controlled commerce infrastructure
The new-brand wave and the agency-model shift are hitting at the same time. Both demand OEM-controlled order management, fixed national pricing, compliant drive-away pricing, brand-compliant configurators and fast market entry — things a dealer-website suite can't do.
The new-brand wave
A wave of new marques — Chinese brands like Chery, Zeekr, BYD, Deepal and Leapmotor among them — are entering markets fast. They need OEM-controlled order management, fixed national pricing, compliant drive-away pricing and brand-compliant configurators from day one, not a two-year build.
The agency-model shift
Established brands are moving to the agency model — Mercedes and Honda are widely cited examples of that shift. Agency means the OEM sets the price and owns the order while the dealer becomes a fixed-margin agent. That demands one source of truth for price and order state across the network.
What a dealer-website suite can't do
Enforcing one fixed national price centrally, keeping the brand pixel-accurate everywhere, computing compliant drive-away pricing per jurisdiction, and routing every order back to the right agent's DMS — these are commerce-infrastructure problems, not things a per-dealer website suite was built for.
The commerce infrastructure behind
an agency or new-brand launch
Agency-model order management
The OEM-set price is enforced centrally as one source of truth for every order, while fulfilment is routed to the individual agent's DMS. The manufacturer owns pricing and the order; the agent handles delivery, test drive and handover.
Brand-neutral and data-neutral
Vyro runs your brand — it doesn't own a competing one. And your data stays yours: leads, orders and customer records are never resold to an aggregator or a rival.
Runs on top of the DMS
you already have
Vyro is DMS-agnostic. It sits as a coordination layer on top of the systems your dealers and agents already run — enforcing OEM-set pricing and holding the order centrally while routing fulfilment back to each agent's DMS. No rip-and-replace, no multi-year migration in the way of a launch.
- DMS-agnostic — integrates with what your network already runs
- Runs franchise AND agency per brand, simultaneously
- OEM controls price, brand and order; agents fulfil delivery
- Data-neutral: your leads, orders and customer data stay yours
- Live in weeks, not years
OEM sets the price
Enforced centrally, one source of truth
Configurator & drive-away price
Brand-compliant, compliant per jurisdiction
Order captured centrally
One order state across the network
Fulfilment routed to the agent
Delivery, test drive & handover on their DMS
OEM owns pricing & the order. Agents fulfil.
Frequently Asked Questions
The agency model, new-brand launches, and OEM-controlled commerce.
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Launch fast. Keep control.
Talk to our team about running the agency model or launching a new brand on infrastructure that integrates with what you already run.