Stuck with the manufacturer's
unusable software?
You're the brand manager caught between a manufacturer demanding brand compliance and software that doesn't work in your market. Finance doesn't integrate. Pricing is broken. Compliance is impossible. But your real job? Selling cars. Let us handle the tech so you can focus on what you do best.
"The Vyro platform helps us provide our customers with a premium and seamless buying experience, whether they start their journey online or visit one of our Polestar Spaces. The impact on our business has been outstanding — our team and customers love using it, and we've seen significant improvement in our customer engagement and conversions."
Bruce Fowler
Brand Manager, Polestar New Zealand
Sound familiar?
These are the challenges we hear from brand managers at distributors and importers every single day.
Manufacturer software doesn't work
They give you a platform that's not fit for your market. Finance doesn't integrate. Pricing doesn't work locally. It's a nightmare.
Compliance and localization hell
You need to respect regional pricing laws, local finance regulations, and market-specific requirements. Their software can't handle it.
Stuck between brand compliance and reality
The manufacturer demands brand compliance but gives you nothing that works. Build it yourself? Expensive and you can't match their brand standards.
New brand, new market, zero support
You're launching a whole new brand. Onboarding dealers, choosing models, establishing market presence. Your expertise is in sales and strategy — not building tech platforms.
Here's how we solve it
You're brilliant at selling cars. We're brilliant at building digital platforms. Let's focus on what we each do best.
Configurators that actually work
We build configurators that match the manufacturer's brand standards perfectly. Real-time pricing that works in your market. Your customers see it, love it, and it just works.
Finance for your market
Integrate any finance provider in your region. Real-time calculations with local rates, terms, and compliance. PCP, HP, leasing — whatever your market needs, we handle it.
Regional compliance, sorted
Pricing regulations, finance compliance, data privacy — we handle all your market-specific requirements. You stay compliant without thinking about it.
OEM brand compliance guaranteed
Your manufacturer wants brand consistency? We deliver it. We match their design standards pixel-perfect while making everything work for your market.
The usual conversation starts with three things
When brand managers come to us, they're usually desperate to solve these three problems immediately:
Configurators
Need them to look like the manufacturer's brand and work in your market
Finance
Need to integrate local providers with real-time calculations
Pricing
Need to handle regional pricing rules and compliance automatically
Taking on a new brand in a new market?
We've got you
You've been given the task of establishing a new brand in a new territory. You're onboarding dealerships, choosing between agency and wholesale models, establishing market presence — and the manufacturer can't give you anything digital that works.
We see this scenario constantly. It's an inflection point where everything needs to be built from scratch. You need to focus on the dealerships, the market strategy, selling cars — not building a tech platform.
We do this across markets: NordEast imports Geely, Zeekr and Farizon into New Zealand on Vyro, and Farizon Australia — imported by Jameel Group — launched its digital retail on Vyro when the head-office platform couldn't.
- Launch-ready in weeks, not years
- OEM brand compliance from day one
- Local finance and pricing configured
- Dealer network management built in
- You focus on selling cars, we handle the tech
Real Example
Farizon Australia
Imported by Jameel Group (major global dealer group)
✓ Farizon head office couldn't provide digital platform
✓ Needed configurators, finance, dealer management
✓ Brand-compliant experience from day one
→ Live in weeks with Vyro
Your challenges:
• Onboarding new dealerships
• Agency vs wholesale model decisions
• Market positioning and strategy
• Training sales teams
Focus on selling cars, we'll handle the tech
Common Scenario
The Reality
You bought a significant allocation of the new model. Contractual obligations, or maybe you were promised the tech would be ready and you'd sell them like hotcakes. Now the tech's delayed.
✗ Floor plan finance interest mounting daily
✗ Margins evaporating on every unit
✗ Next year model coming, stock aging fast
✗ Stock depreciation accelerating
You could be selling at a loss
Manufacturer tech delayed?
We'll get you live
This happens all the time. You bought stock for the new model — contractual obligations or because you were promised the tech would be ready. Now the manufacturer's tech team is months behind, and you're stuck with cars you can't sell online.
The pain is real. Floor plan finance interest is mounting. Your margins are evaporating. The next year model is coming, and your stock is aging. Every day you wait, those cars depreciate further.
We're going to save you. Get that new model live immediately with a working configurator and finance. Keep your existing site running. Then later, we'll replace everything else when you're ready. Let's make this happen.
- New model configurator live in days
- Keep your existing website running
- Start taking orders immediately
- Full brand compliance from launch
- Replace entire digital footprint when ready
Digital retail for New Zealand distributors
New Zealand has become a launchpad for new global automotive brands, and Vyro is the integration-first commerce platform behind several of them. NordEast, the distribution arm of Giltrap Group, imports Geely, Zeekr and Farizon into New Zealand on Vyro, and Polestar New Zealand runs its digital retail on the same platform.
As the wave of new Chinese OEMs enters Australia and New Zealand, distributors need brand-compliant configurators, local finance and accurate on-road pricing fast — without waiting on a head-office platform. Vyro is the DMS-agnostic coordination layer that gets new marques to market in weeks, not years.
Start fast,
scale progressively
We don't need to do everything on day one. Launch what matters most, then expand as you're ready.
First Few Weeks
Launch configurators for your top new model. Get your flagship vehicle online with full brand compliance and working finance.
Months 2-3
Replace your entire digital footprint. Full website, inventory, dealer management — everything your customers and dealers need.
Ongoing
Add remaining models, expand dealer network, layer in analytics and advanced features. Scale at your pace.
Let's solve this together
We understand the impossible position you're in. Let's talk about how we can take the technical burden off your plate.