For distributors and importers

Launch and grow the brands you bring to market

Configurators, local finance and drive-away pricing that match the manufacturer’s brand and work in your market, on the systems you already run.

Book a demoSee how it works

30 car brands across 16 countries run on Vyro, including Polestar New Zealand.

What you're dealing with

Distributors and importers sit between a manufacturer’s global standards and a local market’s rules. Both have to be right on launch day.

  • Global platforms need local work

    Head-office platforms are built to serve many markets at once. Local finance, pricing rules and on-road costs still have to be made to work in yours.

  • The brand has to look right

    The manufacturer sets the brand standards and expects them met on every site. Building that yourself is expensive and hard to match.

  • Stock lands before the website is ready

    A new model allocation arrives on a contract date. Floor plan interest builds every day the cars cannot be sold online.

What Vyro does for you

Digital retail for distributors and importers

You know your market and your brand. Vyro brings integration-first commerce infrastructure that connects configurator, finance, pricing and ordering to the systems you already run.

Configurators to brand standard

Configurators that meet the manufacturer’s brand standards, with real-time pricing that works in your market.

Configurators

Finance for your market

Integrate the finance providers in your region, with real-time calculations on local rates and terms. PCP, HP, leasing: whatever your market needs.

Finance

Drive-away pricing that is right

Regional pricing rules and statutory on-road costs calculated for each market, so the price a customer sees is the price they pay.

On-road costs

Your dealer network, one platform

Distributor and dealer retail on one platform, with access controlled centrally and each dealer site showing the stock it is allowed to sell.

Inventory

Works with what you already run

Vyro is DMS-agnostic. It works as a coordination layer on top of the systems you and your dealers already run, so a new brand can go online without waiting on a head-office platform or a systems migration.

Because Vyro is a neutral coordination layer, your data stays yours. Unlike aggregators that own your website, your leads and your customer data, your customers and lead flow stay under your control.

  • DMS-agnostic and integration-first
  • No rip-and-replace
  • Data residency in Australia, Germany or the US
  • SOC 2 compliant and GDPR aligned
  • 99.99% uptime

Built in Australia and New Zealand, with brands launched across APAC, the Middle East and Europe. See integrations · Trust and security

New Zealand

Digital retail for New Zealand distributors

New Zealand has become a launchpad for new global automotive brands, and Vyro is the integration-first commerce platform behind several of them. Polestar New Zealand runs its digital retail on the same platform.

As new brands expand across APAC, the Middle East and Europe, distributors need brand-compliant configurators, local finance and accurate on-road pricing without waiting on a head-office platform. Vyro is the DMS-agnostic coordination layer that gets new marques to market on the systems distributors already run.

“The Vyro platform helps us provide our customers with a premium and seamless buying experience, whether they start their journey online or visit one of our Polestar Spaces. The impact on our business has been outstanding — our team and customers love using it, and we've seen significant improvement in our customer engagement and conversions.”
Bruce FowlerBrand Manager, Polestar New Zealand

How you start

Launch what matters most first, then expand when you are ready.

  1. Put one model online

    A configurator and working finance for your flagship model, to brand standard. Your existing website keeps running.

  2. Move the full footprint

    Bring across the full website, inventory and dealer network, so customers and dealers work from one place.

  3. Add the rest

    Add the remaining models, grow the dealer network and layer in CRM, AI chat and analytics.

Questions from distributors and importers

What digital retail platform do automotive distributors and importers use?

Distributors and importers use an integration-first commerce platform that connects configurator, finance, drive-away pricing and ordering to the systems they already run. Vyro powers digital retail for automotive distributors and importers across Asia-Pacific, the Middle East and Europe, with brand-compliant configurators, localised finance and on-road pricing on top of the existing DMS.

Can Vyro meet the manufacturer’s brand standards?

Yes. Configurators and sites are built to the manufacturer’s design standards, so the brand looks the way head office expects, while pricing, finance and compliance work for your market.

Which finance products can we offer?

Vyro integrates the finance providers in your region and calculates repayments in real time on local rates and terms. That covers products such as PCP, HP and leasing, depending on what your market needs.

Do we have to replace our website or DMS to start?

No. Vyro is DMS-agnostic and integration-first. Many distributors start by putting one new model online with a working configurator and finance while their existing website keeps running, then move the rest of their digital footprint across when they are ready.

Do our dealers work on the same platform?

Yes. Distributor and dealer retail run on one platform. Access is controlled centrally, and each dealer site shows only the vehicles it is allowed to sell.

Does Vyro work for distributors in New Zealand?

Yes. New Zealand has become a launchpad for new global automotive brands, and Vyro is the integration-first commerce platform behind several of them. Polestar New Zealand runs its digital retail on Vyro.

Who owns our customer data?

You do. Vyro is a neutral coordination layer. Unlike aggregators that own your website, your leads and your customer data, your customers and lead flow stay under your control, with data residency in Australia, Germany or the US.

Explore more

Bring your next brand to market on Vyro

Tell us about the brand, the market and the dealers you work with. We will show you where to start.

Book a demo