Lightning-fast vehicle
configurators
Instant color changes. Real-time pricing. Immediate response to every interaction.
You're a car company, not a tech company. You build exceptional vehicles — we build exceptional software. Let us handle the complexity of global digital retail while you stay focused on what you do best.
The clunky configurator
problem
You've seen them. Click a color, wait. Select an option, wait. Try to change wheels — time for a coffee break. These experiences frustrate customers and kill sales momentum.
Whether you're a manufacturer who thought "how hard can it be?" or an importer stuck with slow tools from head office, the challenge is real. Building fast, global configurators across languages, currencies, and markets requires laser focus — and that's exactly what we do.
Instant Response
No lag, no waiting. Every color change, option selection, and interaction happens immediately
Real-Time Visualization
See color and option changes instantly with high-fidelity imagery and 360° views
Automatic Finance Calculation
Pricing and finance options recalculate instantly as customers build their vehicle
Seamless Experience
Everything remembered in the background. Designed for a streamlined e-commerce journey
Simple car? Complex car?
We've got you covered
Whether it's 3 variants or 3,000 options — same lightning-fast performance.
Simple builds
Streamlined ranges for modern launches. Clean, fast, effective.
Complex builds
Thousands of options, intricate dependencies. Still lightning-fast.
Your way, or ours —
it's your choice
Once a vehicle is configured, you're in control. Redirect customers to your existing buying journey, integrate with your legacy systems, or use our turnkey online order and inquiry flow.
Most customers start simple — just the configurator, inquiry only. Over time, they adopt more of our platform as they see the value. Start where you are, grow when you're ready.
Redirect to your systems
Send configured vehicles to your existing buying journey or external URL
Use our turnkey flow
Deploy our ready-to-go online order and inquiry journey end-to-end
Start small, grow over time
Begin with inquiry-only, expand to full digital retail when you're ready
Seamless across every device
Responsive, performant experiences whether your customers are on desktop, tablet, or mobile.
Desktop
Full immersive experience with rich visualisation
Mobile
Touch-optimised with swipe interactions
Multi-language
Localised for global markets
Measurable business impact
Our configurators don't just look great — they drive real business outcomes.
- Instant response to every interaction
- Finance recalculates automatically in real-time
- Built for global deployment — languages, currencies, markets
- Turn consideration into commitment with seamless UX
What software do OEMs use for online car configurators?
The vehicle configurator market is not one category — it's three layers that do different jobs. Most production configurators combine a tool from each layer. Understanding the distinction is the fastest way to scope a build and avoid paying for the wrong thing.
3D visualisation & rendering
Specialists in photoreal car imagery, real-time 3D, 360° spins and configurator visuals. They make the vehicle look stunning on screen.
Representative players
CPQ, option-rules & pricing engines
Configure-price-quote and product-modelling engines that enforce option dependencies, valid combinations and pricing logic across complex ranges.
Representative players
Coordination layer — where Vyro sits
The configurator that connects visualisation and option-rules to live pricing, inventory and the dealer DMS — then through to ordering. Integration-first, built for AU/NZ/APAC.
Where Vyro sits
The architectural distinction is simple: visualisation makes the car look right, option-rules and pricing engines make the build valid and priced, and the coordination layer connects the configurator to pricing, inventory and the DMS through to ordering. Vyro is positioned on integration and coordination depth — not on rendering horsepower.
Show every option — without holding every combination on the lot
You can't physically stock every colour, pack and variant. You don't have to. A configurator presents every valid combination digitally, while you hold only a representative range of physical inventory. Builds you don't stock become digital-only or build-to-order variants.
Every configuration is also a demand signal. Real-time configuration data tells you which combinations customers actually build, which convert, and which digital-only variants justify adding stock or a production allocation — so stock and production decisions follow real demand instead of guesswork.
Every combination, digitally
Present the full valid option set online; stock only a representative range physically.
Configurations as demand signal
Read which builds, colours and packs customers want before committing them to the lot.
Inform stock and production
Feed real-time configuration data into stock planning and production allocation decisions.
Configurators built for the AU, NZ & APAC market
Vyro builds vehicle configurators for OEMs, distributors and importers, and dealer groups across Australia, New Zealand and the wider APAC region — integrating with the local dealer management systems used in those markets.
OEMs
National configurators for manufacturers launching into AU/NZ — local pricing, on-road costs, currencies and languages handled.
Distributors & importers
For teams managing a brand locally, a configurator that connects to the local ordering and inventory flow — not a slow tool inherited from head office.
Dealer groups
Configurators that integrate with the dealer management system you already run, passing configured vehicles through to ordering.
Integration-first by design: Vyro integrates with the local DMS rather than replacing it, keeping a single source of truth from configuration through to order.
Frequently Asked Questions
Vehicle configurator software, explained for buyers.
Explore more
Ready to transform vehicle configuration?
See how Vyro configurators can elevate your customer experience.