The integration-first
automotive digital retail platform
Vyro is the digital retail and commerce layer that powers the entire buying journey — from virtual showroom and real-time inventory to finance and online checkout — and integrates with your existing DMS rather than replacing it. No rip-and-replace.
Built for OEMs, distributors and multi-brand dealer groups across Australia, New Zealand and APAC.
What your customers see
A fast, branded storefront with live inventory search — built and edited in Vyro, served on your own domain. Customers filter, browse, and enquire on any device, and every interaction flows back into your team's workflow.
- Live inventory search and filtering
- Branded, on your own domain
- Enquiries captured into CRM and workflows
Representative view — illustrative inventory.
What is an automotive digital retail platform?
An automotive digital retail platform is the software layer that lets buyers complete more of the vehicle purchase online — and lets retailers run that journey end to end. It brings together a virtual showroom and configurator, real-time inventory, finance and lender integration, and lead and deal management, so a customer can start online, complete the deal online or in the showroom, and never lose continuity in between.
The defining shift is from publishing a catalogue to completing the deal: the platform digitises the whole journey rather than just listing stock.
Virtual showroom & configurators
Customers browse, build, and personalise vehicles online — the digital equivalent of walking the showroom floor, available on any device.
Real-time inventory
Live stock and availability across the network, so customers see what's genuinely orderable — not a stale catalogue.
Finance & lender integration
Indicative payments, applications, and lender hand-offs sit inside the journey, so price-to-payment is continuous rather than a dead end.
Lead & deal management
Enquiries, reservations, and deals are captured and orchestrated so sales teams pick up the same context the customer left off with.
Complete-the-deal online
Deposits, reservations, and order steps can be completed online and resumed in-store — one continuous transaction, not two disconnected ones.
What we solve for you
Embrace digital retail to enhance customer satisfaction, boost revenue, and position yourself as a leader in the modern automotive landscape.
Boost Customer Engagement
Keep customers engaged longer with interactive configurators and personalised experiences
Increase Lead Conversion
Convert more browsers into buyers with seamless online-to-showroom journeys
Optimise Ad Spend
Track customer journey from first click to purchase with full attribution
Create a Seamless Customer Journey
Unify online and offline touchpoints into one cohesive experience
Show Inventory in Real Time
Give customers instant visibility of what's available across all locations
Integration-first vs replacing your DMS
There are two broad ways to bring digital retail to a dealership network. One consolidates everything onto a single vendor's stack. The other coordinates across the systems you already run. Both are valid — they optimise for different things.
Own / replace the DMS
These platforms consolidate dealership operations onto a single system of record. Tekion is the modern, cloud-native, all-in-one benchmark for this approach — a unified platform that brings DMS, CRM, and digital retail together. Legacy DMS incumbents such as CDK, Keyloop, and Reynolds & Reynolds have long anchored this model as the dealership's core operating system.
The strength is consolidation: one system, one vendor, one source of truth. The trade-off is migration — adopting the model typically means moving onto that stack.
Integration-first — the Vyro approach
Vyro is a coordination layer that integrates with your existing DMS rather than replacing it. It sits on top of the systems you already run and connects inventory, pricing, leads, and deals across them — so you present one digital retail experience without a rip-and-replace migration.
This is complementary, not head-to-head. If your strategy is to keep your current DMS landscape — and the brand-specific systems that come with a multi-brand group — and add a unified digital retail layer across brands and channels, integration-first is built for exactly that. It optimises for flexibility and no lock-in.
We've cracked this.
We built Vyro as a tech company from the ground up.
While others retrofitted legacy dealership software for the web, we started fresh with modern architecture, cloud-native infrastructure, and a relentless focus on performance.
The result? Enterprise-grade technology that actually works—trusted by major automotive dealer groups and manufacturers, deployed across 15 countries.
Lightning-fast performance
Edge-computing technology for instant responsiveness on any device
Enterprise security
Bank-grade security with SOC 2 compliance and 99.99% uptime
Global deployment
Multi-region, multi-currency, multi-language support out of the box
Built for Automotive
From independent dealers to major OEM groups and marketplace operators—our platform delivers the reliability and scale automotive demands.
Works with your DMS
Vyro is built to connect, not to corner you. It integrates with the dealer management systems used across Australia and New Zealand — so your existing system of record stays in place and Vyro coordinates the digital retail layer on top of it.
Integration breadth and no lock-in are the point. Add a brand, a channel, or a market by connecting it to the coordination layer — without re-platforming what already works.
Connects to the systems you already run
Vyro integrates with and connects to these systems. Coverage reflects integration breadth across the AU/NZ DMS landscape.
Key features
Everything you need to sell vehicles online, integrated seamlessly with your showroom operations.
Inventory Search
Real-time stock locators showing availability across your network
Stock Management
Unified inventory view with status tracking and allocation
Online Checkout
Complete purchase journey with deposits and reservations
Omnichannel
Seamless handoff between online and showroom experiences
Inventory & stock locators
Let customers find their perfect vehicle with powerful search and filtering across your entire network.
- Real-time availability updates
- Location-based search
- Filter by spec, colour, price
- Reserve and hold functionality
- ETA tracking for incoming stock
12 vehicles found
Within 50km of your location
True omnichannel experience
Customers start online and finish in-store, or vice versa — with complete journey continuity.
Start Online
Configure and save preferences from any device
Seamless Handoff
Sales team picks up exactly where customer left off
Complete Anywhere
Finish the purchase online or in the showroom
A digital retail platform built for the AU/NZ & APAC market
Vyro serves OEMs, distributors and importers, and multi-brand dealer groups across Australia, New Zealand, and the wider APAC region. The regional focus is in the detail — local DMS integrations, region-specific on-road and pricing logic, and the coordination patterns these markets actually use.
OEMs, distributors & dealer groups
One coordination layer across manufacturers, importers, and multi-brand groups — so brand, distributor, and dealer systems stay aligned without forcing everyone onto the same back end.
EV & connected retail
Built for EV and connected retail journeys, including the brand-site-to-dealer hand-off where a buyer starts on the manufacturer's site and is routed to the right dealer with full context.
Agency & direct-to-consumer
Supports agency and direct-to-consumer models where the OEM owns more of the customer relationship — coordinating the lead, the configuration, and the deal across brand and dealer systems.
Everything you've read —
now in your showroom
All the digital capabilities you've just seen — configurators, stock finders, finance calculators — can also run on touch screens in your physical dealership, at events, or anywhere you need customer engagement. Everything feeds into one single platform.
- Vehicle listings and stock finders on showroom screens
- Configurators at events for early engagement
- Forms capture customer info in real-time
- Salespeople access full customer context on mobile devices
- Augment the journey and increase conversions
Showroom Touch Screens
Full configurators and stock browsers running on large displays in your physical locations. Customer interactions captured automatically.
Empowered Sales Teams
Your salespeople have phones or iPads with instant access to everything they need to know about the customer they're talking to.
One Unified Platform
Online, in-store, events — all customer touchpoints feed into a single platform for complete journey visibility.
Automotive digital retail platform FAQ
Explore more
Vehicle Configurators→
Real-time configuration that converts
Automotive Finance→
Calculators, finance products and on-road pricing
Compare Platforms→
Integration-first vs own-the-DMS, compared fairly
For Dealer Groups→
Unified digital retail across every franchise
On-Road Costs API→
Accurate Australian drive-away pricing as one API
Ready to go digital?
See how Vyro's integration-first digital retail platform works with the systems you already run.