Digital retail for
global manufacturers
New competitors are moving faster. Every market is different. Distributors aren't respecting your brand. You need to focus on what you do best — building the best cars in the world. That's in your DNA. Not fighting technical battles on digital retail.
We've solved these challenges. We work with distributors around the world. We've handled different markets, pricing complexities, and brand pivots for manufacturers globally. With Vyro, digital retail is a solved problem — you focus on building great cars, we handle getting them to customers.
What digital retail looks like
for an OEM or manufacturer
For an OEM, digital retail is the connected online buying journey for the brand — configure, price including on-road costs, finance, and order — presented consistently across every market and every dealer, distributor, or agent in the network. Done well, it is a coordination layer the manufacturer controls for brand and pricing, that each partner plugs into through their existing DMS, and that can be extended market by market rather than rebuilt each time.
The important distinction: a coordination layer does not replace the systems your dealers and distributors already run. It integrates with them. Vyro reads inventory, pricing, and customer data from the DMS and writes orders and leads back to it — so the OEM gains a single, brand-controlled experience across the network without forcing every partner through a systems migration.
One brand, every touchpoint
The configurator and storefront render from the OEM's own design system, so the brand looks identical in every market and on every partner's site.
One price, calculated correctly
Configuration, finance, and statutory on-road costs resolve to a single drive-away price — the same number across web, showroom, and order.
One layer, existing systems
It connects the journey end to end while each dealer or distributor keeps the DMS, CRM, and tools they already use.
You've always been a car company
Now you need to be a tech company too
That's what's changed. Your executives, your entire makeup — it's all built around being a car company. The tech part? That's the struggle. And it's creating massive pain points that slow you down when you need to move fast.
Delivery timeframes are crushing you
Every change takes forever. You can't move fast. You can't be nimble. Your tech team is bogged down and delivery timeframes are measured in months, not weeks.
"Australia needs a new finance partner. Your answer? Six months to onboard them. They're furious because they can't do what they need to do."
Regulatory compliance is a nightmare
Markets have different regulations. Finance laws change. You can't keep up. And when something goes wrong, your only option is to turn features off.
"Spain's finance is non-compliant. Regulatory penalties are coming. Your tech team is too busy to fix it, so you have to turn finance off entirely."
We've cracked this
We built Vyro as a tech company from the ground up to be flexible, fast, and nimble. We work with these challenges every day. We put control in the right hands and we allow you to do what you do best — building really good cars.
We'll focus on giving you the capability to sell those cars online.
Franchise, agency, or direct —
one coordination layer for all three
Different markets run different distribution models, and most OEMs run more than one at the same time. A coordination layer supports each of them without the manufacturer replacing the dealer's or distributor's DMS.
Franchise / dealer network
The traditional model: independent dealers and importers hold the customer relationship and the stock. A coordination layer sits on top — feeding a brand-compliant configurator, accurate on-road pricing, and finance into every dealer site while reading and writing back to each dealer's existing DMS. The dealer keeps their system; the OEM gets consistency.
Agency model
The OEM owns pricing and the order, and the dealer acts as a fixed-margin agent fulfilling delivery. This needs one source of truth for price, configuration, and order state across the network. The coordination layer enforces OEM-set pricing centrally while still routing the order, the test drive, and the handover through the local agent's systems.
Direct-to-consumer (D2C)
The OEM sells directly online and uses dealers (or delivery partners) for logistics, service, and handover. The coordination layer runs the storefront, configurator, finance, and on-road costs end to end, then hands the fulfilment leg to the local partner's DMS — so going direct doesn't mean ripping out the network or rebuilding it in-house.
The common thread: the OEM controls brand and, where the model calls for it, pricing — centrally. Each dealer, importer, or agent keeps their own DMS for stock, fulfilment, and service. Because Vyro is integration-first, switching or blending models market by market doesn't mean rebuilding anyone's systems.
Global rollout means
navigating real complexity
Every market has its own finance regulations, pricing laws, and distribution models. We've built the platform to handle all of it — so you don't have to.
Market differences
Finance regulations, pricing laws, distribution models — they're all different. Spain isn't Portugal. France isn't Germany.
Distribution complexity
Agency models in one country, wholesale in another, distributors and importers who need different levels of control.
Brand consistency
Partners don't respect your color schemes, your layouts, your identity. Your brand suffers when you give them control.
You want to focus energy on building the best products and winning on logistics and manufacturing. Digital retail is draining resources from your competitive advantage. That's where we come in.
Launch a brand across multiple
markets fast
Speed comes from not rebuilding the stack for every country. One configuration, localized per market — language, currency, finance, on-road pricing, and a brand-compliant configurator — going live in weeks, not years.
Multi-language, multi-market
Launch the same brand experience across many markets at once, each fully localized — language, tone, legal copy, and market-specific journeys — from one configuration rather than a separate build per country.
Multi-currency, localized finance & on-road pricing
Each market gets its own currency, finance products, and statutory on-road costs (stamp duty, registration, CTP, levies, dealer charges in AU/NZ) calculated correctly — so the price a customer sees is the price they pay.
Brand-compliant configurators
Pixel-accurate configurators that match the brand's design system everywhere, so a customer in one market and a customer in another see the same brand — not a distributor's interpretation of it.
Integration-first, not rip-and-replace
Because the layer integrates with the local dealer or distributor DMS rather than replacing it, a new market can go live in weeks — there's no multi-year systems migration blocking the launch.
What we solve for you
We handle everything so you can focus on building great cars.
Rapid market entry
Enter new markets in weeks, not months. We handle localization, finance integration, and compliance so you can move fast.
Flexible distribution
Agency, wholesale, traditional dealerships, distributors, importers — whatever model you need, we support it.
Perfect brand control
Your brand, your identity, your way. We'll match your design standards pixel-perfect across every market.
Brand control end-to-end
across the whole network
When you hand digital retail to distributors and importers, the brand fragments — every partner reinterprets the colours, the layout, the tone. A coordination layer flips that. The configurator, pricing, and storefront render from your design system, so the brand stays identical from the first impression to the signed order, in every market and on every partner's site.
- Your design system, rendered centrally — not reinterpreted per partner
- Consistent journeys, copy, and pricing presentation across markets
- OEM-controlled brand and pricing, partner-operated fulfilment
- Update once, propagate everywhere — no per-dealer rework
- Same brand from configurator to finance to order confirmation
Configurator
Brand-compliant, every market
Pricing & on-road costs
One drive-away total, calculated correctly
Finance
Localized products, same presentation
Order & handover
Routed to the partner DMS
One brand. One price. One journey — end to end.
A digital-retail partner for OEMs
entering Australia and New Zealand
A wave of new and emerging manufacturers — many of them EV-first — are entering Australia and New Zealand. They need to launch quickly, control the brand, and get pricing right from day one, without spending years building digital retail in-house. An integration-first coordination layer is built for exactly that.
Launch in weeks, not years
New entrants rarely have the local systems or time for a multi-year build. Reusing one configuration and integrating with local partners gets a brand-compliant configurator and ordering flow live fast.
Built for EV-first models
EV brands lean toward agency and direct-to-consumer models and need on-road pricing that reflects the EV concessions and exemptions which vary by AU/NZ jurisdiction. The layer handles both.
AU/NZ and APAC ready
Accurate state-by-state on-road costs, localized finance, and multi-currency pricing for the region — with integrations into local dealer and distributor systems rather than a rip-and-replace.
Whether you're an established global manufacturer or a new EV brand making your first move into the region, the play is the same: launch fast, keep the brand, and integrate with the network you're selling through — not replace it.
Lynk & Co 08 launch
12 countries, 15 languages, one platform
Lynk & Co came to us with a pivotal new model launch — the 08. They needed configurators rolled out across a dozen markets with perfect brand consistency, integrated finance, and multiple languages — fast.
We rapidly deployed configurators that look exactly how they wanted — no exceptions. We integrated local finance providers, supported 15 languages, and worked directly with regional teams to progressively grow market by market.
12
Countries
15
Languages
1
Brand Identity
- Perfect brand consistency across all markets
- Local finance integration for each region
- Multi-language support out of the box
- Rapid rollout in weeks, not months
- One platform, global scale
Progressive adoption
at your pace
We don't need to do everything at once. Start with one market, expand region by region, then optimize globally.
One market first
Let's tackle that new market you want to enter — France, Germany, wherever. We'll make it work perfectly before expanding.
Global rollout
Go region by region until we've achieved total global deployment. We'll adopt the right integrations along the way.
Optimize
We bring our expertise on what works and what doesn't. Test and optimize without making costly mistakes.
We'll make bets with you, test what works, and optimize your digital retail experience — without you having to learn the hard way.
Digital teams come to us
when they're frustrated
Typically, someone from your digital team reaches out. They've already tried building this themselves and hit a wall.
It worked... then it didn't
You built something that worked great in one geography. Then you tried to roll it out to another region and it completely failed. Different regulations, different finance requirements, different everything.
Regulations changed
A new regulation came out and your finance calculator no longer works for certain countries. Or the way you show pricing is now non-compliant. You're stuck scrambling to fix it.
We get it. This is hard. We're the experts who solve these problems so you don't have to.
Enterprise-ready platform
Security, compliance, and scale built for global manufacturers.
SOC 2 Aligned
Enterprise security standards
GDPR Aligned
European data compliance
Multi-region
Deploy globally with confidence
Open APIs
Integrate with your stack
Adopt piece by piece
at your pace
You're a big moving ship. We get it. Deploy the full platform or start with individual modules — configurators, finance, retail, or CRM — and expand as you're ready.
- Start with what matters most to your business
- Add capabilities as you scale globally
- No forced migrations or big-bang deployments
- Your existing systems integrate seamlessly
Configurators
Finance
Digital Retail
Agency Model
Wholesale
Inventory
CRM
Analytics
4/8 modules selected
Frequently Asked Questions
Digital retail, distribution models, and market entry for OEMs and manufacturers.
Explore more
For Distributors→
Run the brand across a national importer or distributor network
Vehicle Configurators→
Brand-compliant configurators across every market
Digital Retail→
A consistent online buying journey end to end
On-Road Costs API→
Accurate drive-away pricing across every AU state
For Dealer Groups→
Unified digital retail across every franchise
Focus on building great cars
Let us handle digital retail. Talk to our OEM team about your requirements.