Digital retail for OEMs and importers, run the way your brand needs

Automotive OEMs and manufacturers use a digital-retail coordination layer that sits across the network (configurator, pricing, finance, on-road costs and online ordering) and integrates with the dealer’s or distributor’s existing DMS rather than replacing it. Vyro is that layer: it gives the OEM one consistent, brand-controlled buying experience across every market while each dealer or importer keeps the systems they already run.

There are three common models. In the franchise model, dealers own the sale and the OEM coordinates the experience on top. In the agency model, the OEM owns pricing and the order while the dealer acts as a fixed-margin agent fulfilling delivery. In direct-to-consumer (D2C), the OEM sells online itself and uses partners for logistics and service. A coordination layer like Vyro supports all three: it enforces OEM-set pricing and brand centrally, then routes the order and fulfilment through the local partner’s DMS, so going direct or going agency doesn’t require rebuilding the network.

Speed comes from not rebuilding the stack per country. With an integration-first coordination layer, a new market launch reuses one configuration and adds the local specifics (language, currency, finance products and statutory on-road pricing) on top. Because the layer connects to the local dealer or distributor DMS instead of replacing it, there’s no multi-year systems migration in the way, so a brand-compliant configurator and ordering flow can launch across multiple markets at once.

No. Vyro is integration-first. It works with the dealer’s or distributor’s existing DMS, reading inventory, pricing and customer data and writing orders and leads back, rather than ripping it out and replacing it. The OEM gets a consistent, brand-controlled digital-retail experience across the network without forcing every partner through a system migration.

Yes. The coordination layer renders the configurator, pricing and storefront from the OEM’s own design system, so every market and every dealer site presents the same brand (colours, layouts, imagery and journeys) instead of each distributor reinterpreting it. The OEM controls brand and, in agency and D2C models, pricing centrally, while dealers still operate their own systems for fulfilment and service.

Yes. Vyro is an integration-first automotive commerce infrastructure and coordination layer that runs across APAC, the Middle East and Europe. It handles the parts that make market entry hard: localised finance, multi-currency pricing, brand-compliant configurators and accurate on-road costs (Australia’s state-by-state drive-away pricing is one live example of that depth). It integrates with local dealer and distributor systems. That makes it well suited to new and emerging OEMs, including EV brands and agency-model launches, that need to launch in a new market without building the commerce stack from scratch.

EV brands tend to launch in new markets quickly and often lean toward agency or direct-to-consumer models. Vyro supports that with a brand-compliant configurator, localised finance, and on-road pricing that reflects the EV concessions and exemptions that vary by jurisdiction, all delivered as a coordination layer that integrates with local fulfilment and service partners rather than requiring a full in-house build.

For an OEM, digital retail is the connected online buying journey for the brand (configure, price including on-road costs, finance and order) presented consistently across every market and every dealer, distributor or agent in the network. Done well it’s a coordination layer that the OEM controls for brand and pricing, that each partner plugs into through their existing DMS, and that can be extended market by market rather than rebuilt each time.